Identity

38 tonne heartfelt valentines gift that money can’t buy ♥ from INSA

Wednesday, February 10th, 2010

INSA Love

INSA Love

What really defines heartfelt love? In our increasingly consumerist world of wags & wannabees, the advent of the 14th February raises the debate: ‘Should ‘all the single ladies put a ring on it,…. if ‘he buys you a Diamond ring will it make you feel all right’ or’is the boy with the cold hard cash always Mr Right’? Artist & Raw Nerve have chosen to jump on the ‘veritable’ Valentine bandwagon as they transform the Deptford Project Train carriage & space with a visual debate on whether ‘heartfelt’ or ‘hard-cash’ is the thing that really gets the butterflies fluttering in the hearts of millions…

Incognito artist Insa will explore the subject with an inverse heart design, questioning the difference between ‘real’ love and ‘fake’ love. Upside down hearts imprinted with luxury brand logos will represent the fleetingly fake materialistic world of love by logo, whilst the welcoming interior of the bistro train carriage defines heartfelt love, continuing to act as the beating heart of SE8’s close knit community, a year round creative headquarters for artists, artisans, aunties, & oldies alike.

A quirky place and space where the smell of fresh fair trade coffee & home cooked food and cakes feed the creative folk & local community who come to exhibit & sample the very best of the town’s creative enterprise on a seasonal basis in the form of themed pop up markets, installation art exhibitions, open air cinema, beach parties, film festivals & creative workshops all of which are scheduled for 2010 .

Insa says:
“I wanted to do this Valentines painting at the Deptford project because I love Deptford. It was the first place i moved to when I came to London 15years ago.
The train is such a great visual interruption to the high street- like a freeze in motion in the heart of a very busy ever growing community….”


Concieved by Creative Consultancy Raw Nerve and Cathedral Group, The Deptford Project is much more than a revitalised railway carriage turned bistro. It is a symbol of what Deptford is, was and will be in stylised, graffiti clad splendour. Its positioning on the site of London’s first suburban railway station, built in 1836, marks the site as one of historical importance whilst the changing design reflects a sensitivity to the ebb and flow of changing times and a recognition of Deptford’s community spirit at the heart of all it creates.

These events also mark the first stage in the regeneration works by Cathedral Group that include the refurbishment of the historic carriage ramp, creation of new retail units and construction of new homes adjacent to a brand new station which is soon to be constructed by the Council and Network Rail. The Grade II listed carriage ramp – the long listed building in the UK, will also be restored and connected back to the railway line as it was when it was built in 1836
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ABOUT INSA
INSA is a fine artist and designer who has established himself from a graffiti background through extensive street level work and gallery shows around the world. Throughout his career, INSA has allowed himself to explore different approaches and outlets for his artistic agenda, including designing signature collections for brands such as Kangol, Kid Robot and Oki-Ni, as well as starting his own heel company ‘INSA HEELS’. He has undertaken many private commissions for clients such as Sony and Nike and more was recently invited out to Sweden as one of only two British artists to help curate and sculpt the 2008/2009 ICE hotel. He is also currently working on a commissioned piece for TATE Britain.

INSAportrait2

Mentoring Matters event invite

Wednesday, September 30th, 2009

Mentoring Matters invitation detail

Mentoring Matters invitation

Mentoring Matters invitation

Raw Nerve were asked to produce an exclusive invite design for an event organised by The Palmer Hamilton Partnership (PHP) called Mentoring Matters.

Raw Nerve Showreel

Monday, July 7th, 2008

Raw Nerve Showreel Summer 08 from Raw Nerve on Vimeo.

Deptford Design 2007

Monday, September 24th, 2007

blog_deptforddesign07

The Deptford Design Festival managed by Raw Nerve and the Creative Lewisham Agency, since 2003, highlights creative work in this corner of the capital during the London Design Festival. In addition to launching the magazine and website which promotes the event, Raw Nerve organised the Café with Cathedral Group to showcase the work of local designers within a physical space, at Cockpit Arts.

deptforddesign.co.uk

Cherry Picked

Saturday, September 15th, 2007

Cherry Picked

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Sika-images

In collaboration with London Youth Support Trust, Raw Nerve Designed the brand identity, website and marketing materials for the ‘Cherry Picked’ boutiques. The ‘pop-up’ shops showcase cutting-edge design pieces by emerging young talents, ranging from handbags to handknits and fashion to furniture – including our own Life is Suite sofa.

Makilee Design

Thursday, March 15th, 2007

blog_makilee

Makilee and Lee Broom are sister companies, producing complimentary work in interiors and bespoke furniture respectively. They needed two brands and two websites that reflected this relationship.

www.makilee.com

ITV Brit Awards

Monday, February 6th, 2006

Raw Nerve was invited to create promotions for the Brit Awards, the biggest music awards in the UK, which attracted over 6 million viewers. Combining contemporary visuals with dynamic animations of previous winners, the artwork was also adapted for print advertising of the event.

Nokia Urban Music Festival

Friday, March 4th, 2005

blog_nokia

Nokia with The Prince’s Trust staged the UK’s largest festival celebrating urban music and culture, featuring workshops to help young people to find out more about how to get into music industry, with performances by the world’s top hip-hop and R&B acts. Raw Nerve developed an authentic and original brand identity and online/offline marketing campaign. 40,000 attended the event at Earls Court, London, which was broadcast to 6 million viewers on Channel 4 and MTV.