What really defines heartfelt love? In our increasingly consumerist world of wags & wannabees, the advent of the 14th February raises the debate: ‘Should ‘all the single ladies put a ring on it,…. if ‘he buys you a Diamond ring will it make you feel all right’ or’is the boy with the cold hard cash always Mr Right’? Artist & Raw Nerve have chosen to jump on the ‘veritable’ Valentine bandwagon as they transform the Deptford Project Train carriage & space with a visual debate on whether ‘heartfelt’ or ‘hard-cash’ is the thing that really gets the butterflies fluttering in the hearts of millions…

Incognito artist Insa will explore the subject with an inverse heart design, questioning the difference between ‘real’ love and ‘fake’ love. Upside down hearts imprinted with luxury brand logos will represent the fleetingly fake materialistic world of love by logo, whilst the welcoming interior of the bistro train carriage defines heartfelt love, continuing to act as the beating heart of SE8’s close knit community, a year round creative headquarters for artists, artisans, aunties, & oldies alike.

Insa says:
“I wanted to do this Valentines painting at the Deptford project because I love Deptford. It was the first place i moved to when I came to London 15years ago.
The train is such a great visual interruption to the high street- like a freeze in motion in the heart of a very busy ever growing community….”


Concieved by Creative Consultancy Raw Nerve and Cathedral Group, The Deptford Project is much more than a revitalised railway carriage turned bistro. It is a symbol of what Deptford is, was and will be in stylised, graffiti clad splendour. Its positioning on the site of London’s first suburban railway station, built in 1836, marks the site as one of historical importance whilst the changing design reflects a sensitivity to the ebb and flow of changing times and a recognition of Deptford’s community spirit at the heart of all it creates.

These events also mark the first stage in the regeneration works by Cathedral Group that include the refurbishment of the historic carriage ramp, creation of new retail units and construction of new homes adjacent to a brand new station which is soon to be constructed by the Council and Network Rail. The Grade II listed carriage ramp – the long listed building in the UK, will also be restored and connected back to the railway line as it was when it was built in 1836
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ABOUT INSA
INSA is a fine artist and designer who has established himself from a graffiti background through extensive street level work and gallery shows around the world. Throughout his career, INSA has allowed himself to explore different approaches and outlets for his artistic agenda, including designing signature collections for brands such as Kangol, Kid Robot and Oki-Ni, as well as starting his own heel company ‘INSA HEELS’. He has undertaken many private commissions for clients such as Sony and Nike and more was recently invited out to Sweden as one of only two British artists to help curate and sculpt the 2008/2009 ICE hotel. He is also currently working on a commissioned piece for TATE Britain.

This entry was posted on Wednesday, February 10th, 2010 at 14:06 and is filed under Blog, Identity, Projects, Social design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.