ITV Creative approached Raw Nerve to develop its brand identity and marketing materials. The aim was to reflect the creative energy of the department while representing a complementary but imaginative development of ITV’s new corporate identity. The team felt it was not being utilised effectively and needed to demonstrate the range of exciting promos, idents and stings that have been produced. The designs are being implemented across marketing materials and merchandising. The youthfulness of the boy illustration reflects that ITV Creative is still a growing and expanding sub-brand of the ITV parent.
ITV Creative approached Raw Nerve to develop its brand identity and marketing materials. The aim was to reflect the creative energy of the department while representing a complementary but imaginative development of ITV’s new corporate identity. The team felt it was not being utilised effectively and needed to demonstrate the range of exciting promos, idents and stings that have been produced. The designs are being implemented across marketing materials and merchandising. The youthfulness of the boy illustration reflects that ITV Creative
is still a growing and expanding sub-brand of the ITV parent.
Tags: booklet, branding, illustration, marketing, Print
