ThePlayers.fm is an online radio platform for emerging DJ talent. Recognising that the radio listening audience was fragmenting on to new online platforms, Raw Nerve anticipated that DJ’s would soon be seeking hosting for mixes, and tools to share with communities on other social networks such as Myspace, and has been growing the brand and technology around the needs of a growing international membership. The platform is attracting over 80,000 visitors per month; a figure achieved solely through viral spread.
Tags: branding, internal, marketing, online, social network
