Nokia with The Prince’s Trust staged the UK’s largest festival celebrating urban music and culture, featuring workshops to help young people to find out more about how to get into music industry, with performances by the world’s top hip-hop and R&B acts. Raw Nerve developed an authentic and original brand identity and online/offline marketing campaign. 40,000 attended the event at Earls Court, London, which was broadcast to 6 million viewers on Channel 4 and MTV.
